Custom Ammunition
"Every Rifle Tells Its Own Story. We Just Help It Speak True."
A good rifle deserves a better load. At Superior Ammunition, we don’t believe in off-the-shelf shortcuts—because the game you hunt, and the rifle you carry, deserve more than generic performance.
We develop loads precisely matched to your rifle’s caliber, chamber, and twist rate, tailored for the conditions and the game you intend to hunt. Whether you’re chasing kudu across the koppies or still-hunting whitetail in Carolina pines, we build ammunition that lands true when it matters most.
And if you’re unsure which will group best in your rifle? We’ll guide you—because two bullets of the same weight from different makers won’t shoot the same. With decades of field experience on nearly every continent, we’ll help you choose the right projectile for the job, and can even supply a variety to test through our Sample Pack program.
We also offer moly-coating on nearly any bullet to reduce barrel fouling and improve velocity consistency—yet another tool to tighten groups and sharpen performance.
This is ammunition with intention. Purpose-built, field-proven, and hand-loaded by people who understand what it’s like to have just one shot and a long walk home.


Sample Packs
"One Rifle. One Bullet. One Perfect Match."
No two rifles shoot the same—and that’s not just lore, it’s gospel. That’s why Superior Ammunition offers Sample Packs, custom-built to help you find the load your rifle likes best. It’s not trial-and-error. It’s process. It’s patience. It’s precision.
We’ll load multiple bullet weights, profiles, or manufacturers into a series of test rounds for your specific chambering. You take them to the range, shoot your groups, and report back. Then we tune—tightening your spread and zeroing in on the optimal load.
It’s a service built for shooters who want results backed by data and craftsmanship. Because once you find the one your rifle loves, you won’t ever go back.
Double Gun Tuning
"Taming the Beast, One Barrel at a Time."
Double rifles are fickle creatures—temperamental, hand-built legends with all the ego of a thoroughbred. If you own one, you know: regulation isn’t just important. It’s everything.
At Superior Ammunition, we specialize in tuning double rifles for proper regulation. That means hand-loading ammunition that brings both barrels into alignment—left and right striking where they’re meant to, often within inches, at your desired range.
Whether it’s a .470 Nitro or a .500 NE that’s giving you grief, we’ll work with you to diagnose the issue, load tailored rounds, and bring harmony to both barrels. Because if you’re going to trust a rifle when the grass parts and the bull charges, it had better do more than go bang—it had better hit where it’s supposed to.
