Since 1984, Superior Ammunition has been helping hunters and shooters around the globe tighten their groups, boost performance, and shoot with the confidence that comes from knowing your rifle is dialed in and deadly.
Based in Summerville, South Carolina, we’re a small operation with a big reputation—earned one custom load at a time. Whether you’re hunting kudu on the floodplains of Namibia or dropping a whitetail in Carolina lowcountry, we build ammunition with a singular goal: to make your rifle shoot better. And we mean your rifle—because we don’t do generic. Every load is developed for the caliber you shoot, the game you’re after, and the nuances of your firearm.
We work with nearly every bullet on the market—Barnes®, Swift®, Nosler®, Hornady®, Trophy Bonded®, Woodleigh®, Sierra®, Northfork®, Hammer®, and more—and we’ve sent rounds into nearly every corner of the hunting world. That means when we make a recommendation, it’s backed by decades of hands-on, boots-on-the-ground experience—not theory.
We’re not just loading ammo. We’re crafting peace of mind for the moment when the shot counts and there are no do-overs.
Lonnie Cribb is a lifelong hunter and marksman who retired as a Master Sergeant after more than 21 years in the U.S. Air Force. His love of hunting started early, and his dedication to accuracy and discipline has only deepened over time.
An expert marksman for more than two decades, Lonnie brings a soldier’s precision and a hunter’s intuition to every load that bears the Superior name. His personal commitment to quality is the foundation of our operation—and the reason our customers return, year after year, rifle after rifle.
Don’t risk your hunt on mass-produced ammo. Trust the name serious hunters have relied on for over 40 years: Superior Ammunition.
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